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London fashion week is one of the premier fashion shows in the Britain. It attracts a wide array of fashion leaders, clothing buyers, media, celebrities and those interested in high fashion. You are apt to see some of Britain’s most popular citizens, celebrities and sports stars.

London Fashion Week takes place twice a year and showcases some of the best talent in British design. Prior to London fashion week, is London fashion weekend which is an event where designers and designing houses discount their clothing for shoppers. This allows individuals from all over the world to purchase fashion forward clothing at discounted prices. Currently, DAX, Juicy Couture, Betty Jackson and Sarah Berman, are among some 150 labels that will be participating in the weekend and providing their collections at a discount. This is incredibly generous and allows buyers special access to high fashion designer duds.

The London Fashion Week Exhibition is where more than 200 of the very best British and worldwide accessory and ready-to-where designers gather. It is London fashion’s week official trade event for the press, buyers and designers. London fashion week, is a perfect place for established and new designers to show their stuff and their collections in front of buyers, guests and the press. The press has a major role to play as they can bring good attention to the designer’s collections that deem worthy. This is can be a huge career boost and bring notoriety to a new designer.

These will be local visitors and also individuals from around the world. Collections are shown in tents at the Natural History Museum and at other locales across London. It is a great opportunity to look for certain designers and to take a look at their present, future and pass collections. Visitors will also learn a lot more about many of their favorite designers.

London fashion week also hands out various awards for the collections. One prestigious award is called The New Generation Winners are up-and-coming designers that are deemed to be exceptional.

The New Generation Award of was founded in 1993, and it has helped to propel the careers of some of London’s best designers, some of which include Clemens Riberio, Julian MacDonald Alexander McQueen and Sophia Kokoslaki. The sponsor of this award provide sponsorship for a fashion show during the London fashion week or at the exhibition. Individuals can apply and there is support given for up to three seasons. The guidelines include businesses or designers who have been in existence for three years or less. Senior fashion editors and buyers will choose the winners.

London fashion week is a great opportunity for Britain to show of some of its’ best designers, as well as international ones. It is a great opportunity for both seasoned and new designers to be seen by the public, the press and buyers. There is a lot of hot fashion happening across the “pond.” London’s Fashion week is the opportune time for fashion loving individuals to visit the country to see some of London’s and the world’s best fashion designers, models and designs.