Image: Pamoyo

A German fashion label has come up with a unique idea to make its designs and patterns available for free on the internet. Pamoyo, based in Berlin, are publishing their designs on their website under a Creative Commons license. This is a a major departure for the fashion industry, where companies usually keep their designs closely guarded with patents.

The Pamoyo website allows users to download A4-sized PDF files of the raw designs, to create and alter in any way they see fit.

According to Cecilia Palmer, one of the company’s chief designers:

“Everybody’s free to use [the designs], as long as they attribute us as the source,” “If they make new works based on this, they must publish them under the same Creative Commons license. People can also contribute their own ideas to the designs, potentially being able to sell clothes they have designed through the company.

“Part of our philosophy is not to be a one-man band, but to involve the creativity of other designers into the label. I would really love it if one of our designs gets worked into something completely new and comes back to be part of our collection.”

Their first pattern, a shirt from the Styled With Heart collection is available on their site now. It’s going to be interesting to see where this goes. You can check it out here.

Source: BBC


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