Image: Pocket Picks

Two major brands will be coming onto the designer lingerie scene this spring. Donna Karan Intimates will be relaunching its lounge, play and sleep wear and Emporio Armani Underwear is coming to the U.S. for the first time with its collection of intimates.

The spring-summer 2009 collection is aimed at major stores such as Nordstrom, Neiman Marcus and Saks Fifth Avenue, and will also be sold at 12 Emporio Armani boutiques in the U.S.

The women’s intimates line features four groups, all named after flowers: Gardenia, which is based on feminine, everyday comfort; Camelia, offering basic colors and fashion shades linked to the ready-to-wear collections; Tulipano, a contemporary group in basic styles and fashion colors, and Lila, featuring an eclectic range of colors and prints. Anchored in lightweight and intricately designed lace and double-ply stretch mesh and tulle, special treatments include allover printed Emporio Armani logos, double strap treatments with minibows and hardware like the Giorgio Armani flying eagle logo.

“I am very pleased to finally offer the American woman the opportunity to wear my underwear designs,” said Giorgio Armani. “While researching this market, my main goal was to satisfy the specific needs of the American woman: comfort, fit, quality and, above all, great design and functionality.”

Source: WWD


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