Image: ApparelNews.net

I couldn’t resist this gorgeous gown from the St. John Spring 2009 collection. The compamy was showing off it’s new line at the Orange County Performing Arts Center in California this week. In the past, the St. John design team was headed by Maria Lopez, who resigned as vice president of design in June. She was replaced by British-born George Sharp, who looks to be creating some exciting buzz for the company.

Also new chief executive Glenn McMahon has brought about a number of changes to help the company reach it’s goal of $400 million in revenues for 2009. First on his check list was to find a replacement for celebrity Angelina Jolie, who was the face in all of St. John’s ads for three years. Her contract expired in May. McMahon chose to take a new direction with classically beautiful models to promote the new line of knit suits, evening dresses and sportswear. St. John sells at department stores such as Neiman Marcus, Saks Fifth Avenue and Nordstrom with prices that start in the hundreds and average around $1,000 to $2,000 a piece.

Source: ApparelNews.net


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